Google Ads management for DFW businesses in one of the country's toughest auctions.
The metroplex doesn't reward generalists. CPCs are high, competitors are sophisticated, and every wasted click compounds. We build accounts that earn their place in DFW's auction, not ones that quietly bleed out under it.
In a market this competitive, small mistakes compound fast.
DFW is unforgiving. The same campaign structure that works in a mid-sized Texas market will quietly hemorrhage budget here. These are the three failure modes we see most often.
One campaign for the whole metroplex
Dallas, Fort Worth, Plano, and Arlington behave like different markets — different CPCs, different buyer behavior, different competitors. A single geo-targeted campaign treats them all the same and overpays for the cheapest searches while underbidding the valuable ones.
Set-and-forget Performance Max
Google's automated campaign types love DFW because budgets are large. Without serious guardrails — asset group structure, negative lists, conversion value tuning — PMax will spend aggressively on the wrong audiences and call it optimization.
Tracking that overstates results
Double-counted conversions, calls under 30 seconds firing as leads, form spam treated as wins. In a high-CPC market, broken tracking doesn't just inflate reports — it actively misdirects bid strategies.
Deliberate setup. Constant attention.
DFW campaigns need both a strong foundation and ongoing pressure on the controls. We do both.
Discovery call
Your customer profile, margins, geographic priorities across the metroplex, and what's actually moved the needle in past efforts. We don't write a keyword until we understand the business behind it.
Audit or build
Existing account? We dissect it — geographic structure, match types, negative lists, asset groups, conversion setup. Starting clean? We build with DFW's competitive dynamics in mind from the start.
Tracking, done correctly
Call tracking with proper duration thresholds, form events filtered for spam, key event tagging in GA4 and Google Ads. In a high-CPC market, every conversion has to be real.
Weekly optimization
Bid adjustments by geo and device, negative keyword expansion, ad copy testing, search terms review. In DFW the search terms report is a goldmine — and most accounts ignore it.
Monthly recap
Plain-English reporting with a clear forward plan. What moved, what didn't, where we're aiming next. No filler metrics, no dashboards designed to obscure.
Jamie audited our account, found exactly where we were leaking budget, and rebuilt the structure in a way that finally made sense. The cost-per-lead changes were obvious within the first month.Verified client review Texas service business · Google Ads audit
We know what makes DFW Google Ads different.
DFW isn't one market — it's a constellation. The Plano-Frisco corridor competes differently than Oak Cliff. Fort Worth has its own auction dynamics distinct from Dallas. Mid-Cities buyers behave differently than McKinney buyers. Treating it all as "Dallas" leaves real money on the table.
Beyond geography, DFW is home to one of the most diverse economies in the country — corporate HQs, healthcare networks, aerospace, energy, logistics, and the deepest residential service economy in Texas. Each demands its own approach.
Service area
Dallas · Fort Worth · Plano · Frisco · Arlington · Irving · Garland · McKinney · Grand Prairie · Mesquite · Denton · Richardson · Lewisville · Allen · Carrollton · Flower Mound · Southlake · Greater DFW Metroplex
Industries we know best in DFW
Corporate B2B and professional services · Healthcare networks (Baylor Scott & White, Texas Health, UT Southwestern, Cook Children's) · Aviation and aerospace (DFW Airport corridor, Lockheed Martin, Bell) · Energy and oilfield services · Logistics, distribution, and supply chain · Financial services and fintech · High-volume residential trades (roofing, HVAC, plumbing, electrical) · Multi-location dental, medical, and legal practices
Founded by
Jamie Hejna, a Texas-based PPC specialist with deep Google Ads experience and a relationship-first approach to client work
Worth reading before you call
What's a realistic Google Ads budget for a DFW business?
DFW is one of the most competitive paid search markets in the country, and budgets should reflect that. Most service businesses need at least $3,000 to $7,500 per month in media spend to compete meaningfully against local incumbents and the national chains that buy heavily here. High-stakes categories — legal, dental, medical, roofing, HVAC, B2B services — often start at $7,500 and scale from there. Underfunded campaigns in DFW tend to disappear into the auction noise.
How long until Google Ads starts producing real leads in DFW?
You'll usually see the first leads within a week, but DFW's competitive auctions mean the optimization curve runs longer than smaller markets. The meaningful efficiency gains typically come between days 45 and 120, especially in saturated verticals. By month three, most well-funded accounts show clear improvements in both cost-per-lead and lead quality.
Will I be locked into a long-term contract?
No. Engagements run month-to-month. In a market where many agencies push 12-month commitments, we'd rather earn each month through the work. If we aren't producing, you should be free to make a change.
Who owns the Google Ads account?
You do — from day one and throughout the engagement. We build or manage the account, but it stays in your name. If we ever part ways, every campaign, conversion tag, and historical data point goes with you. This is non-negotiable on our side.
Can you handle multi-location DFW businesses?
Yes. Many of our DFW clients operate across multiple locations or service multiple submarkets — Dallas proper, the Mid-Cities, the Plano-Frisco corridor, Fort Worth, and beyond. We build geographic structures and bid adjustments that account for the very real differences in CPC and conversion behavior across the metroplex.
Do you work with businesses outside the DFW area?
Yes. We're Texas-based and know DFW well, but we manage Google Ads accounts for businesses across the country including Austin, Minneapolis, and Washington DC. DFW clients receive the same hands-on attention as everyone else we work with.
Ready to compete seriously in DFW?
A direct conversation with Jamie — no script, no pressure, no canned pitch. Just an honest read on whether we're the right fit for the metroplex auction you're competing in.