Are you wondering how to use TikTok Ads manager? Looking to learn how to create TikTok ads? We are a full-service digital marketing company based in Austin, Texas. When TikTok released their Ads Manager tool, similar to Facebook Ads Manager, we immediately dove in and began experimenting. We have the experience and the capabilities to help you launch your first campaign.
One of the biggest flaws of Facebook & Instagram from a marketing perspective is the lack of engagement. Unfortunately, even with the best hashtags and captivating content strategy, organic (unpaid) results are limited for most. Tiktok’s algorithm was expertly built to truly reward engaging content. The platform could be compared to a digital worldwide talent show.
What started as an app primarily used by kids has quickly evolved into a platform cherished by all ages. Within the span of 18 months, the number of US adult TikTok users grew by over 5 times.
In addition, the average TikTok user spends just under an hour each day on the app. Reach out to get started with your TikTok campaign.
There are currently two primary ways to advertise on TikTok. The first is through In-Feed ads. These are most similar to a sponsored ad seen on a Facebook or Instagram feed. Then, there are Influencer ads. These are ads that show on another user’s account.
In addition to the app, TikTok can be accessed through any browser.
Although it may seem daunting at first, posting your first video on TikTok is extremely simple. Once you create an account, open the app, and click on the “+” sign on the bottom of the screen. TikTok will take you step-by-step through the process of posting.
Much like it’s predecessors, TikTok allows each business to choose how much they would like to spend. In an effort to sign up new business, TikTok offers a promotional credit of $300 to spend running advertisements on the platform. TikTok offers a daily or lifetime budget for each campaign.
Unfortunately, TikTok Ads is not available in all regions YET.
Here is a great tutorial on how to set up your first TikTok Ads campaign.
Whether you are considering asking for project-based assistance or a long-term solution, we encourage you to reach out to us to see if we may be a good fit for your company. Reach out to the top Texas TikTok agency today.